This weekend, in the stupid media hyped aftermath of the NBA’s James signing with the Miami Heat, the USA Today reported that James, 25, “hopes to become a $1 billion brand, a la Tiger Woods.” He won’t. I admittedly do not care much for basketball, and don’t follow the sport closely, but nonetheless I can Guarantee you – with a capital G - that LeBron James will never reach anywhere near the branding pinnacle that Tiger Woods d... Full Story